How To Get Employees To Engage On Social Media
With social media, your company can build a relationship with employees and increase employee engagement.
Social media is one of the best ways to connect with employees and get them more engaged in their work. You can use social media to share company news, post job openings, and even offer employee discounts on products or services. By creating a fun and interactive social media environment, you can help employees feel more connected to their work and to each other.
Why is it important to get your employees to connect on social media?
There are many reasons why it's important to get your employees to connect on social media. When employees are engaged on social media, they're more likely to feel connected to their work and to each other. This can lead to a more positive work environment and increased productivity.
Everyonesocial, a employee advocacy and influencer platform, was able to find some interesting facts while coming up with their employee advocacy guide. Here's what they found
employees have an average 1,090 social connections (and growing)
employees have 5x more reach than corporate accounts
people who follow your employees are 7x more likely to convert.
With these numbers, it's a no-brainer that you want your employees to be regularly sharing, commenting and liking your company's social media posts.
Furthermore, the Edelman Trust Barometer shows that people have much higher trust in regular employees (54%) than in a company’s CEO (47%). Their trust in a company’s technical experts is even higher (68%).
Plus it's a great way for your employees to show their company pride and industry expertise.
What is a social media employee engagement strategy?
A social media employee engagement strategy is a plan that tells your employees how they can help grow and amplify your brand's voice.
It will give your employees direction and encourage on how to share content.
How to Get Employees to Engage on Social Media
Have a clear social media policy
The first thing you'll want to establish is a social media policy. This will be the baseline and well tell your employees where your company stands. It should outline what employees can and can't post and what the repercussions are if they fail to follow the policy.
Overall the policy should be easy to understand and you should provide contact information for any questions employees may have.
Share company's social media goals and mission
It will be hard for your employees to connect with your social media if they don't know what the goal and mission is. Plus being transparent about the goals makes it easier for employees to participate.
Encourage your employees to respond to social media posts
Don't just ask for likes but get employees involved. Encourage them to like, share and comment on existing posts. They should be responding to any questions or comments that are posted on the company's page.
For example, if someone asks where they can get a good cup of coffee the community of your office, your employees can answer them.
Encourage participation, don't force it
Above all else, you want to make sure you're not forcing your employees to share but rather encouraging them. If you force your employees to participate they're more likely to disengage and resent sharing content on their social platforms.
A fun way to get your employees involved is to provide them with incentives for responding to posts or sharing content. Rewards can take many forms, including points or gift cards.
It's also a good idea to build internal tools like an intranet portal where employees can easily find your latest company news and share it on their social media pages.
Tips for creating your social media employment strategy
1. Provide content for different types of employees
Depending on how large your organization is a salesperson won't want to share the same content as a software engineer. So you'll need to create content that is relevant for each employee's position and network.
2. Share company swag
What's a better way to get your employees positing about your company then when they have their own company swag. It helps them show off their company pride!
3. Run a contest
We mentioned this previously but by having incentives your employees will be more likely to participate!
Social media is a great way to connect with employees and get them more engaged in their work. By creating a fun and interactive social media environment, you can help employees feel more connected to their work and to each other.
By following these steps, you'll be on your way to developing a social media strategy that will engage your employees!
