Beginner Business Analytics: 11 Step Guide To Setting Up Goals In Google Analytics
Marketing Guides Zack Platt Marketing Guides Zack Platt

Beginner Business Analytics: 11 Step Guide To Setting Up Goals In Google Analytics

You can use goals to measure how often users complete a specific action. A goal represents a completed activity, in other words a conversion that contributed to the success of your business. Examples of goals that you could set up include making a purchase, submitting a contact form, downloading a resource, or watching a video.

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Everything You Need To Know About Customer Feedback
Marketing Activities, Marketing Guides Zack Platt Marketing Activities, Marketing Guides Zack Platt

Everything You Need To Know About Customer Feedback

How do you know if your customers are happy with the experience? What do they dislike and like about your products or services? Customer feedback is one of the most vital sources of information for your business. It helps improve product development, marketing, operations and overall success. Listening to your customers and making adjustments is the best way to move a business forward.

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How Long Should My Social Media Take To Work?
Marketing Guides Zack Platt Marketing Guides Zack Platt

How Long Should My Social Media Take To Work?

What does ‘work’ mean to you and your business? Defining the measure of success is always step one. The associated goal that you are aiming for will alter the projected time to social media success. You can expect an average of 13 months before social media works for you. Customize that number with more details here...

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How Do I Know If My Marketing is Working
Data Insight Zack Platt Data Insight Zack Platt

How Do I Know If My Marketing is Working

How do I know if my marketing is working? What does success look like to you and your business? Matching your objective to your marketing activity to specific key performance indicators that have clear implications. These are the steps to take the "it depends" answer and turn it into a more quantifiable concept of measuring marketing success...

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