Case Study
Campbell Morden
Vaughan, Ontario
+920% online leads and +289% closed deal rate
Introducing Campbell Morden
Campbell Morden is a premier executive recruitment and technical management staffing firm based in Vaughan, Ontario. They specialize in placing top talent in key industries across Canada. With a strong focus on the healthcare, engineering, manufacturing, and industrial technology sectors, Campbell Morden connects companies with highly skilled professionals who drive success. Their personalized approach to recruitment, extensive industry knowledge, and commitment to long-term partnerships ensure they deliver the right candidates for critical roles. By matching expertise with opportunity, Campbell Morden helps businesses grow and thrive in today’s competitive marketplace.
Challenge
The objective of the Campbell Morden team was to transition from a purely referral based sales process to an online presence that was capable of generating and nurturing leads with their limited resources in mind. The Campbell Morden team also had limited experience in creating and maintaining a marketing strategy.
Solution
Tactycs immediately identified that the Campbell Morden team needed a sufficient amount of outbound marketing to support the business now, while building up the long term inbound funnel for the future.
Based on the need to increase outbound marketing and build long term inbound Campbell Morden’s main goal was to increase awareness of the brand by increasing website traffic. As such, this objective was selected during the strategy creation process. Furthermore, using Google Analytics and other social media demographic data Campbell Morden and the Tactycs team identified that the ideal target audience would be 35 year olds with an equal ratio of males and females.
A combination of the Tactycs software and consulting services was applied to best achieve the marketing goals.
Trust
Candidate Funnel
Here’s What We Did
The strategy recommended by Tactycs was foundational in nature. With data backing the strength of replacements to said P2P activities. Each activity was set up with automation and time constraints in mind. These activities support the immediate outbound efforts of Campbell Morden.
Bringing these marketing activities together, Campbell Morden was able to become self-sufficient in bringing in candidate outbound leads and no longer relied on referral sales. The SEO activities and LinkedIn posts worked together to bring an increase in traffic. The increase in traffic increased Campbell Morden’s applicant pool. The bigger applicant pool allowed for more consistent email marketing campaigns which in turn further helped website traffic.
Sales
Content Strategy
On the other hand, the InMail and advertisements achieved in bringing in employer outbound leads to the website while also increasing Campbell Morden’s network. Blog posts aided in the strategy of multi-purpose content by creating email marketing and social material which in turn increases website conversions. Finally, RSS feeds helped increase the list of leads with a direct pain point correlation to Campbell Mordens services.
All these activities worked in conjunction to reach the main goal; to develop a sufficient amount of outbound marketing to support the business now, while building up the long term inbound funnel for the future.
The result: Doubled business revenue
112%
In only 6 months, Tactycs enhanced all marketing categories
+174% Website Traffic
+1070% Email Database
+229% LinkedIn Click Rate
+920% online leads & +289% closed deals
Brian Pho, Owner, Campbell Morden
