HealthQuotes needed a solution that would solve the root cause of the website’s poor health and penalization while taking proactive steps to quickly repair lead generation. Tactycs swiftly identified and corrected issues in the website’s backend that were causing Google to flag and penalize the site.

For lead generation, Tactycs built a robust lead funnel utilizing SEO, as well as Google Adwords campaigns. The SEO would be the foundation of HealthQuotes’ organic traffic growth, creating valuable content that aligns with HealthQuotes’ mission: transparency in the insurance industry. Tactycs identified what made HealthQuotes so very unique, in an industry where confusion and uncertainty is so prevalent, an online insurance source that offers transparency and clarity was exactly what had set them apart to begin with. Tactycs’ SEO-driven content would follow HealthQuotes’ mission through detailed coverage of various topics in the insurance world, transparently answering the public’s biggest questions about insurance. The paid traffic, accumulated from the Google ad campaigns, would help foster HealthQuote’s lead pool as it regained trust with Google’s search engine, continuously supporting the site with the gradual increase of organic traffic.

The results of the combined paid and organic funnel was astounding!