Bench Marketing: How To Get Started
If you're like most people, the thought of starting a marketing campaign from scratch can be daunting. It's hard to know where to begin, and even harder to figure out what will work best for your business. That's where bench marketing comes in. Bench marketing is a simple, effective way to get started with your marketing efforts without spending a lot of time or money. In this article, we'll explain what bench marketing is and how you can use it to grow your business.
What Is Bench Marketing?
Bench marketing is a type of marketing that uses existing resources and platforms to help promote your business. It's a great way to get started without having to spend time or money on creating ad campaigns, tracking analytics, and more. Instead, you can use existing online tools, social media platforms, and other resources to spread the word about your business. This approach allows you to quickly reach potential customers who are already familiar with these platforms.
Read More: The End-To-End Marketing Strategy For Small Businesses
What Do I Need To Get Started With Bench Marketing?
Before you start bench marketing, it's important to have a plan in place. You'll want to decide what message you want to convey about your business and which platforms are best for reaching your target audience. Here's how to get started.
1. Define Your Target Customer
The first step in any successful marketing campaign is defining your target customer. Who are you trying to reach with your bench marketing campaign? Once you know who your target customer is, you can tailor your pitch to them specifically. This will make it more likely that you'll be able to interest them in what you have to say.
2. Choose Your Location
Not all locations are equally conducive to bench marketing. You'll want to choose a location where there will be foot traffic but not so much that people are rushed and won't have time to stop and chat. Parks, coffee shops, and malls are all good choices for bench marketing locations.
3. Train Your Team
If you're going to be sending multiple people out to do bench marketing for your business, it's important that you train them first. Give them a script to work from so they know what they should say when they approach potential customers. You should also role-play with them so they can practice their pitch and get comfortable talking to strangers about your product or service.
4. Set Some Ground Rules
There are some basic ground rules that all bench marketers should follow. First, they should always be polite and respectful when approaching potential customers. Second, they should never force anyone to stop and talk to them—if someone says they're not interested, the marketer should move on politely.
5. Go Out And Market!
Once you've taken care of the logistics, it's time to start your bench marketing campaign! Send out your team members armed with their scripts and some flyers or business cards, and let them do their thing. Sales will take time to start coming in, but eventually, you should see a return on your efforts.
Free Resource: 20 Free Branding Templates
Benefits Of Bench Marketing
When you're not actively working on client projects, it's easy to let your skills get a little rusty. But if you're bench marketing and continually creating new content, experimenting with new strategies, and honing your skills, you'll be in much better shape when a new project does come along. Not to mention, you'll be able to command higher rates because you'll be seen as an expert in your field.
If you're consistently putting out high-quality content (whether that's blog posts, social media updates, or even just helpful guides), you're going to attract higher-quality clients who are willing and able to pay more for your services. Why? Because they know that they can expect a higher level of quality from you than from someone who isn't actively promoting their business. So if you want to attract bigger and better clients, bench marketing is one of the best ways to do it.
When you're bench marketing, you have more time to focus on building relationships with other professionals in your industry—relationships that can lead to referral business down the road. Not only that, but networking will also help you stay up-to-date on industry news and trends so that you can position yourself as an expert in your field. And that's always good for business.
Examples Of Successful Bench Marketing Campaigns
Bench marketing is used by many successful companies to reach potential customers. Some examples of successful campaigns include:
Spotify's use of Twitter and Instagram to promote its music streaming service
Apple's use of YouTube videos to showcase its products
Netflix’s use of targeted ads on Google Ads and other online platforms
Amazon’s use of SEO optimization to generate more website traffic
These are just a few examples of how bench marketing can be used effectively. With the right approach, you can create a successful campaign for your business too!
Read More: How To Get Employees To Engage On Social Media
Tips For Creating A Successful Bench Marketing Campaign
Have a plan in place before you start. Decide what message you want to convey about your business and which platforms are best for reaching your target audience.
Create content that will generate interest and engagement with potential customers.
Use existing resources like social media platforms, online tools, SEO optimization, and more to spread the word about your business.
Track results and make adjustments as needed.
Pitfalls To Avoid
Bench marketing can be a great way to reach potential customers, but there are some pitfalls to avoid. For example, it's important not to spam people with too much content or ads that aren't relevant to them. You also need to make sure you're using the right platforms for your target audience and creating content that is interesting and engaging. Finally, make sure you're tracking results so you can make adjustments as needed.
The Future Of Bench Marketing
Bench marketing is an important part of any successful business and it's only going to become more important as technology advances. As new platforms and tools emerge, businesses will be able to create even more effective campaigns that reach their target audience faster and easier. As the demand for bench marketing grows, businesses will need to stay on top of the latest trends and best practices in order to stay competitive.
Bench marketing is a great way to get your business off the ground quickly and easily. By using existing resources, tracking results, and making adjustments as needed, you can create a successful campaign that reaches potential customers and drives conversions.
Learn More: The Complete Guide To Creating A Buyer Journey
The Bottom Line
Bench marketing is a great way to get started with your marketing efforts, but it's just the beginning. Once you have a solid foundation in place, it's time to start adding tactics that will improve your workflow and help you achieve your goals. If you're ready to take your business to the next level, contact us today for a free consultation. We'll help you develop a custom marketing plan that fits your unique needs and helps your business grow your bottom line.
